Must-Have SEO & Content Management Features

When it comes to your content management system, you want to have the best. Implementing the SEO must-haves listed below, as well as finding a CMS that meets the qualities provided will ensure you possess a great content management system.

SEO Must-Haves

  • Analytics: UA tracking support (the new UA) with flexibility to upgrade to GTM if choose to.
  • Unique page title and meta description input fields on each page/post/category.
  • Blog support
    • Blog roll auto-updating on a single page.
    • Add categories to blog posts.
    • Add images to blog posts that appear in the blog roll.
    • Social sharing buttons at the top and/or bottom of blog posts auto-added. Customizable selection of sharing button styles and channels.
  • XML SiteMap: Dynamically created and updated XML sitemap with ability to exclude pages.
  • HTML SiteMap: Dynamically created and updated HTML sitemap with ability to exclude pages.
  • Performance Enhancements: High speed/performance stats and standards. Here are a few specifics:
    • Caching
    • Compression
    • Images re-sized on upload and image sizes in HTML
    • CDN
    • External CSS (doesn’t use inline styles)
  • Mobile-Friendly: Responsive design (not a separate URL) with flexibility to move/hide modules in mobile view — for example, can hide large images and pull contact forms up).
  • Conversion tracking support for contact forms.
  • Robots.txt can be created and customized.
  • Semantic mark-up support.
  • Easy-to-edit widgetized, WYSIWYG content blocks.
  • Editable, adjustable site navigation and information architecture.
  • Ability to set external links to open in a new window.
  • Ability to set image alt text.
  • Customizable footer.

Look for a CMS with These Qualities:

  • Open-Source.
  • Allows website to be hosted outside the CMS company‚Äôs servers.
  • Works well on a Linux or Nginx server.

Questions to Ask the CMS Company:

  • What happens if the company who runs and updates the CMS goes out of business or decides to sell? Can I still use it?
  • Are CMS updates free and/or included? How often do updates occur?
  • What is the policy on keeping up to the latest HTML best practice standards? Does the company support HTML5? Any other coding limitations?
  • Do all website updates/changes have to go through the company? If not, where can you find developers for hire? Check into them, see how easy/hard it is to find a developer to do work on this CMS.

Want help for your next website redesign? Contact us to talk about our SEO consulting support services designed for website redesigns.

By Lauren Lawton Perfors

By Lauren Lawton Perfors


Digital marketing expert who codes. President of, building mobile-friendly, search engine optimized websites for growing small businesses. 10+ years website SEO consultant. Navigating a farmhouse fixer-upper, energized by mountains and gin martinis, aspiring trail runner.


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