Must-Have SEO & Content Management Features
When it comes to your content management system, you want to have the best. Implementing the SEO must-haves listed below, as well as finding a CMS that meets the qualities provided will ensure you possess a great content management system.
- Analytics: UA tracking support (the new UA) with flexibility to upgrade to GTM if choose to.
- Unique page title and meta description input fields on each page/post/category.
- Blog support
- Blog roll auto-updating on a single page.
- Add categories to blog posts.
- Add images to blog posts that appear in the blog roll.
- Social sharing buttons at the top and/or bottom of blog posts auto-added. Customizable selection of sharing button styles and channels.
- XML SiteMap: Dynamically created and updated XML sitemap with ability to exclude pages.
- HTML SiteMap: Dynamically created and updated HTML sitemap with ability to exclude pages.
- Performance Enhancements: High speed/performance stats and standards. Here are a few specifics:
- Images re-sized on upload and image sizes in HTML
- External CSS (doesn’t use inline styles)
- Mobile-Friendly: Responsive design (not a separate URL) with flexibility to move/hide modules in mobile view — for example, can hide large images and pull contact forms up).
- Conversion tracking support for contact forms.
- Robots.txt can be created and customized.
- Semantic mark-up support.
- Easy-to-edit widgetized, WYSIWYG content blocks.
- Editable, adjustable site navigation and information architecture.
- Ability to set external links to open in a new window.
- Ability to set image alt text.
- Customizable footer.
Look for a CMS with These Qualities:
- Allows website to be hosted outside the CMS company’s servers.
- Works well on a Linux or Nginx server.
Questions to Ask the CMS Company:
- What happens if the company who runs and updates the CMS goes out of business or decides to sell? Can I still use it?
- Are CMS updates free and/or included? How often do updates occur?
- What is the policy on keeping up to the latest HTML best practice standards? Does the company support HTML5? Any other coding limitations?
- Do all website updates/changes have to go through the company? If not, where can you find developers for hire? Check into them, see how easy/hard it is to find a developer to do work on this CMS.