So what would your employee know about your business? Well at 25, I have worked nearly 10 years with various small businesses. Here are 4 must-do’s I learned help a business thrive!
Be ready to try new things! I’ve worked for employers who were open to new ideas, their willingness to hear me out empowered me to do a better job. They were also better able to keep up with the competition. At 17 I had a design idea for tired orchid plant, taking it out of a pot and letting it grow onto a piece of wood. Once the plant bloomed, it sold right away. Without my employer’s willingness to try a teenager’s whim, the plant would probably have been a loss.
Lauren Perfors (owner here at Lawton Digital) never does this. Not! Lauren is on top of this like nobody’s business. She’s always ready to try new things. Want to know what’s on the cutting edge? Ask Lauren, she’s probably already using it.
“if it ain’t broke don’t fix it” you might say? Well, always be sure to:
2. Have fresh eyes
This is where big business sometimes has an edge with all it’s levels of oversight, but it’s easy as a business owner to become so used to the way things look or are done, that you don’t realize something is wrong. That cubby where you decide to throw just a few little things? As much as I hate to say it, that probably looks like a hoarder’s corner to a customer. The old web page with the tricky navigation that you’ll, “update when you get the chance,” is a frustrating, sales killing, maze for the prospective client.
You have to be vigilant about every place the customer sets eyes on (including websites and social media). Would it bother you if you saw it happening at your competitors business? Ask your employees if there are any routines that might be reworked for the better. Perhaps a new website design is in order, or maybe you need to ask someone outside your business what they think.
3. Treat and appreciate your employees
This is so key for a small business, and possibly the biggest thing that will set you ahead of multi-million dollar corporate competition. I know when my bosses would show special appreciation for hard work, perhaps with a gift card or a meal, I would feel so great! I know this inspired me to work all the better. This is something to take advantage of, especially since you have no corporate oversight that might prevent you from showing gratitude.
When I worked at a family restaurant, one of the employees who had worked there for years decided to move to another restaurant for better pay and schedule. When the owner found out he immediately matched the rival offer and was able to retain his skilled, hard-working employee. And if your business is full of happy, loyal, skilled, employees you’ll be much better able to blast the high-turnover competition out of the water.
Finally, always remember to:
4.Let go when you need to
You’ve got a lot on your plate, things will go wrong, and you and all your employees will fail at some point. Some of the most successful business owners I know didn’t agonize or berate over failures, they learned and moved on to the next project. when you can step back and learn from your mistakes, your failures set you up for success.