The styles and coding used on your website make a big difference to your potential search visibility. An XML sitemap is like Google’s table of contents to your website. Navigation structure with relevant internal linking and search-friendly titles explains to both Google and users what information each page provides. Some types of code, like javascript and flash, hide important elements from crawlability, making parts of your site invisible to a search engine if not coded properly. Optimize your website for search right from the start with the whitepaper-style document below.

Feel free to download it off of SlideShare, and let me know in the comments if it helped you create a more search-friendly website!