The Key to Optimize Your Twitter Campaign

There is a way to make your Twitter follower growth campaigns do a LOT better and have a higher CTR (ours went up by 50%). The funny thing is, Twitter doesn’t tell you to do this. Most guides will only give a passing mention if anything.

I’m gonna be honest, I stumbled on this by accident, however, potato chips were made by accident and look how wonderful life is today because of that.

The Discovery

I had been running the same campaign every month for the past 6 months, tweaking it every way I could to get the most out of it, but nothing was really sticking. One day, doing something unrelated to the campaign, I changed our handle’s Twitter bio. It was nothing major, I just took out some extraneous adjectives and added a word related to our target audience, “smallbiz”.

Our Bio

Our Bio


That month, our CTR for the follower campaign rose 50%! (along with a decrease in cost per follower). I was excited but I had no idea why it had happened; no significant changes had been made to the campaign. It was only as the campaign continued to flourish that I began to connect the dots.

Before & After

Before & After


Then it hit me.

Between the two monthly campaigns, I had changed our bio. That was the only difference.

The more I thought about it, the more it made sense. Whenever I am curious about a handle on Twitter, I *always* look at their bio before I follow them. So if people see a “follow me” tweet or a suggested follow, they are going to follow largely off of the bio. I am amazed it isn’t the first thing in any Twitter ads guide.

Should I follow? (I did, it was a promoted follow too.)

Should I follow? (I did, it was a promoted follow too.)

The Key

So here is the key: Whenever you are running a follower growth campaign, tweak your bio to hit keywords that appeal to the audience you are targeting. Think of your bio as the landing page for a click ad; you will only convert if you are offering what the audience is looking for.

Of course, your bio should always be oriented towards the followers you want (if not, fix it now), but sometimes your follower campaigns are more specific than your general audience, or you want to test out a new audience. In these situations, always check your bio and make changes to ensure that you hit keywords that will interest your audience and get the most out of your campaign.